Led design strategy teams in the research and development of journey maps, personas, user insights, prototypes, implementation plans, and other unique artifacts.

Managed a multimillion-dollar contract budget containing dozens of projects and teams.
Responsible for developing workshops and project plans that aligned with business KPIs.
Oversaw the development of organization-wide surveys under the Medallia platform.
Mentored and developed junior and senior service designers, empowering them to reach their full potential and advance their careers.
Collaborated with stakeholders to establish partnerships that improved the likelihood of systematic changes.
Helped lead the development of a customer-centric culture within the VA Veterans Experience Office and FEMA National Exercise Division.
Chosen to lead one of six projects as part of President Biden’s 2022 President’s Management Agenda.
Taught Design Thinking and Service Design fundamental classes within Booz Allen.

2019-Present

Developed creative strategy for Pop-Tarts, Cheez-It, Keebler, Frosted Flakes, Froot Loops, Dove Chocolate, Pinnacle Vodka, and others.
Collaborated with designers to activate brand initiatives based on customer insights and behavioral economics.
Developed monthly presentations around relevant thought-leadership and design trend initiatives.

2016-2019

Collected and synthesized research for various corporations to cultivate actionable insights on product, user, and brand truths for advertising campaigns.

2015

Educated a diverse team on the creative execution of military exercises and strategic decision-making.
Provided monthly counseling tailored for individuals to improve on strengths and weaknesses.